McDonald’s, which has vigorously defended itself against charges that its products contribute to obesity, will soon offer four excersise DVDs designed to help keep its customers fit.
The new fifteen minute DVDs are free with the purchase of their new "Go Active! Happy Meal for Adults," which will be made available in their restaurants nationwide next Tuesday, April 25th.
The company says it's part of their "Taste First commitment to promoting a balanced, active lifestyle." (We're not sure exactly how committed they are, as the promotion is only scheduled to run four weeks, through May 22nd. And an article in today's NY Times confirms that it's "cheap burgers" - not healthy menu items - that have led to "a remarkable resurgence at McDonald’s.")
The new adult version of the Happy Meal features any "premium" salad, along with bottled water or a soft drink and one of four workout DVDs which will be distributed week-by-week in sequence, "while supplies last."
Shown above is one of the fitness DVDs, the company's new "Asian Salad," a bottle of Dasani water (which, last time we checked, was simply purified tap water) and a color coordinated natural fiber place mat and table cloth, which we're pretty sure you won't be getting at your local Mickey D's.
Suggested retail price for this Adult Happy Meal will be $4.29 (prices and participation may vary).
The DVDs will be exclusive to McDonald’s and have been created by the Yourself!Fitness team of certified trainers. Each DVD will feature "Maya," a virtual personal trainer, who will take you through four customizable 15-minute workouts, including Yoga, Cardio, Core, and Strength.
Bob Greene, Oprah’s personal trainer, exercise physiologist and apparently now McDonald’s own "Balanced, Active Lifestyle Ambassador" is featured in the introduction of all four workout DVDs and in the information booklet which accompanies each DVD.
The information booklet also features a message from Dr. Dean Ornish, one of LIFE magazine’s “50 most influential members of his generation” for his work combating coronary heart diseases and other illnesses and now a consultant with McDonald’s.
(A coronary heart specialist on McDonald's payroll! How on earth does he sleep at night?)