Kher says, "Seventymm has a library of over 15,000 films in Hindi, English and 12 other regional languages like Malayalam, Tamil, Kannada, Telegu, Bengali, Marathi, Bhojpuri, Rajasthani, Assamese, Oriya, Punjabi and Gujrati."
By way of comparison, Netflix now offers more than 75,000 titles (although in considerably fewer languages and dialects).
In India, VCDs are still quite popular and most of Seventymm's rental stock is apparently in that format, with only about 30% of the titles available on DVD.
They currently have more than 16,000 subscribers across Mumbai, Bangalore and Delhi and Kher believes they will have 50,000 by year's end throughout India's top ten cities. (Netflix boasts more than six and a half million customers.)
But the most remarkable number is 125.
That's the number of "delivery boys" the service employs to get its films into and out of subscribers' homes quickly. By comparison, Netflix has a built a strategic network of more than 40 distribution centers around the United States, with - to my knowledge - not a single delivery boy.
Their "Free For Life" program will take off 1/6 of your monthly rental fee when you refer a friend who signs up. It's a "permanent" discount, provided that friend remains a member of the service. Refer six friends and you have the Seventymm movie rental service "free for life."
Also, with Seventymm, you're not limited to ordering your movies online like you are with Blockbuster and Netflix; you can also order via text message. The less tech savvy customers can even order by phone.
And that raises an interesting question from our Department of Irony: when you call Seventymm, is your call handled by a call center in India... or America?
[Previously: Sanjaya Malakar's Netflix Queue]