He's apparently fed up with the rave reviews printed on the backs of DVD packages, so he decided to get in on the action himself, offering up ratings for more than fifty films in his personal DVD collection.
He also has "some surefire ways to know a movie review is less than credible."
- The only rave review on the package is from a news channel owned by the parent company of the film studio.
- The only rave review is from a famous film critic who seems to consistently love the worst movies.
- The only rave review is from a publication that you’ve never seen on any magazine rack.